As a creative director, the blend of creative direction and sales is crucial, especially during client meetings. The author finds joy in visiting clients in person, which fosters creativity and industry understanding. Originally from a serene forest location near Vilnius, the morning commute remains a cherished ritual despite the office relocation to the city center. Founding their agency straight after university allowed for a freshness that transcends conventional barriers. Early gigs laid the groundwork for innovation and resilience in a saturated market—a mix of naivety and energy fueled their journey.
Starting a business young comes with its share of naivety, boundless energy, and low expectations, which can be surprisingly liberating.
These out-of-office experiences expose me to new industries and satisfy my endless curiosity.
Back then, I loved the daily ritual of transitioning from urban life to the tranquility of the forest. That habit has stuck with me till this day.
The idea had been brewing during my internship days... designers were simply making something beautiful rather than actually creating something.
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