The article discusses the importance of considering the context and brand needs when deciding to animate a logo. Designer Becca Jones emphasizes evaluating where the logo will be used, as digital platforms benefit from animated logos, which enhance user engagement. However, Rob Gonzalez warns designers to assess whether motion truly serves the brand's identity rather than simply being a gimmick. The article previews nine examples of effective motion in logo design, starting with Generation Logistics, a campaign aimed at attracting young talent to the logistics sector.
Deciding whether motion is right for a logo involves careful evaluation of your brand's needs and context.
If the logo will mainly live in a digital space, adding motion can add an exciting extra dimension.
Thinking about whether motion fits with the brand is a logical necessity. There are plenty of scenarios where an identity simply doesn't need it.
Generation Logistics is a government and industry backed recruitment campaign in the UK, designed to encourage young people to pursue a career in the logistics sector.
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