Storytelling is an essential part of many genres of photography, especially travel documentary shooting. If you can tell stories through your images, you have a far better chance of engaging the viewer.
Remember that photographic stories... tend to be very sparse on details and rather suggestive. A person staring out through a shop window often implies a sense of longing or loneliness.
Spend some time considering potential stories during the planning stage. Think about why you're going and what you'll be doing. Ask yourself: How can I turn this into a story?
Write down potential themes you might pursue, and each day as you travel, check your list and make sure to include a few of the ideas in your photos.
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