You can't just do the work. You have to talk about doing the work. You have to share what you know and teach what you learn.
Building a personal brand for my coaching business has allowed me to attract clients who respect and value my work, are coachable, and love to refer me to others.
Having the word 'blonde' in my brand as the blondepreneur first of all makes people pay attention to me! I have even had mentors say it wasn't professional, but the right clients for me are attracted to my fun brand name.
Be more you. Don't try to be a polished version of what you think clients want. Just be you.
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