When I started my coaching practice, I wanted to share my experience and help others avoid the same mistakes I made as an entrepreneur. I quickly realized that my ideal clients are the ones who genuinely value my expertise and can apply what they've learned in their day-to-day business. Tapping into my deep knowledge of the travel industry has helped me attract clients who are the right fit.
Review my website copy and identify elements that signal desperation or over-availability to potential high-ticket clients. Based on what you know about my business and target audience, point out specific phrases, offers, or design elements that undermine premium positioning. For each issue identified, suggest a more powerful alternative that signals exclusivity and high value.
Focusing on a niche helps differentiate my services in a crowded market. It allows me to tailor my offerings and speak directly to specific client needs.