BMW is resolute in its plans to expand its electric vehicle (EV) offerings across all brands, including Mini and Rolls-Royce. The company is heavily investing in new technologies such as the "Energy Master" battery controller and has introduced the Neue Klasse architecture for future EVs. These innovations promise greater efficiency, extended range, and faster charging capabilities. BMW aims for a 40% reduction in vehicle lifecycle emissions by 2030, asserting its position in the competitive EV market amidst rising challengers like Tesla and Chinese manufacturers.
"The electrification investment that BMW has made alone represents 'the project of the century, and the biggest investment in the history of the company,' BMW AG Group board member Joachim Post said."
"We’re aiming to decarbonize the entire vehicle lifecycle by 40 percent by 2030," said Post, highlighting the ambitious sustainability goals BMW has set.
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