XPeng has created an augmented reality game called Road Rage Reliever, which uses the vehicle's windshield to project emojis at offending drivers. This innovation aims to combat rising road rage incidents, a significant issue in the U.S., where road rage has led to numerous shootings and deaths. With around 92% of Americans witnessing road rage last year, XPeng seeks to provide a humorous outlet for frustration. CEO He Xiaopeng noted a shift in focus towards user experience in technological advancements, highlighting the importance of civil interaction on the road.
XPeng has developed an augmented reality game that allows drivers to project emojis at offending vehicles, aiming to reduce road rage through a fun distraction.
XPeng CEO He Xiaopeng emphasized a shift in focus from technology to user experience, stating that the game promotes civilized expression of frustration.
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