Meta is leading the smart glasses market with its Ray-Ban Meta glasses, selling around 2 million units and generating $600 million in revenue. Apple and Google, recognizing the potential of smart glasses as the future of mobile computing, are concerned about Meta's advancement. They aim to launch their augmented reality glasses soon, with Apple's Tim Cook being particularly eager. Meta plans to release a new version of its glasses with integrated displays and advanced features by 2025, further solidifying its competitive edge in this emerging market.
According to Bloomberg's Mark Gurman, Apple CEO Tim Cook is "hell bent" on launching true augmented reality glasses before Meta can get there.
Competitors fear that Meta will expand its lead in non-visual AI glasses and then leverage that lead into augmented reality glasses.
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