Alexandre Bompard, Carrefour's CEO, is set to publicly apologize to Brazil's government to resolve a controversy after halting South American beef imports, amidst trade tensions.
The decision by Carrefour to stop sourcing beef from Mercosur countries—cited as protectionist—has ignited backlash in Brazil, reflecting broader trade and agricultural sensitivities.
Carrefour's commitment to exclusively selling French beef in France follows a surge of support for local farmers against a contentious EU-Mercosur trade agreement.
Brazil's Agriculture Ministry labeled Carrefour's move as lacking technical criteria, indicating significant concerns among Brazilian meatpackers about potential reputational damage.
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