Invibes’ Responsible Advertising label ensures environmentally friendly campaigns by offsetting carbon emissions, enabling automotive brands to align with consumer demands for eco-friendly practices.
From 2023 to 2024, there has been a significant increase in automotive brands investing in sustainable campaigns, with the use of the Responsible Advertising label more than doubling.
The 'Drive-to-Dealership' strategy combines online engagement with physical dealership visits, boosting traffic to local stores through real-time navigation and interactive ads.
In a recent campaign, Invibes effectively utilized their 'Drive-to-Dealership' solution alongside the Responsible Advertising label, achieving over 100 dynamic campaigns for Volkswagen dealers.
#sustainable-advertising #automotive-marketing #consumer-engagement #eco-friendly-practices #data-driven-campaigns
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