Starbucks is implementing various changes under new CEO Brian Niccol to rejuvenate its brand and attract customers back. This includes reinstating handwritten names on cups and reintroducing self-service condiment bars. The company is also offering unlimited free refills of drip coffee and tea. However, a new Coffeehouse Code of Conduct restricts access to only paying customers, moving away from its previous inclusive approach. These shifts reflect a mix of nostalgia and a more exclusive customer access policy, raising questions about Starbucks’ commitment to community.
The decision to return to handwritten names aims to make customers feel welcome again, as emphasized by CEO Brian Niccol's focus on customer experience improvements.
The new Coffeehouse Code of Conduct reinforces the idea that only paying customers can occupy Starbucks spaces, contrasting with the chain's previous open-door policy.
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