What 'Natural Flavors' Actually Means In Packaged Foods - Tasting Table
Briefly

Natural flavoring is derived from plant or animal sources, including fruits, vegetables, and herbs, according to the FDA. However, these flavoring agents are used solely for taste enhancement and do not contribute nutritional benefits. Despite being labeled as 'natural', these flavors may contain additives and processing residues similar to artificial flavors. This raises concerns about food purity, as the FDA imposes little regulation on their use. The term 'natural' refers to the origin of ingredients rather than their processing or health implications, often misleading consumers about food content.
Natural flavoring is defined as flavoring agents derived from plant or animal sources, including fruits, vegetables, herbs, dairy, or fermentation products, with no nutritional value added.
Natural flavors can be chemically identical to artificial flavors, containing the same questionable food additives, solvents, and preservatives, raising concerns about their purity.
The term ‘natural’ in food labeling refers only to the original source of the flavoring ingredient, not its simplicity or processing restrictions.
The FDA imposes very few restrictions on the use and labeling of natural flavors, leading to consumer misunderstandings about their safety and health implications.
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