What, Exactly, Is Giada De Laurentiis Selling?
Briefly

In this era of wall-to-wall branding, a number of high-profile chefs and food TV personalities have chosen to keep their names part of the cultural conversation by opening their own stores.These chefs are curating a selection of goods - from books to balsamic vinegar - that are extensions of their carefully built brands, giving them an opportunity to worm their way into your pantry, not just your living room.
Read at Eater
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