"By combining these two, the project hopes that customers become more aware that food is food, at the end of the day, and that it's such a waste to throw it out just because they want to choose the recently stocked ones of the same kind. The teary-eyed stickers, which hope to combat food waste, were first introduced in March 2025 for the discounted items in FamilyMart, typically attached onto meal items like rice balls, sandwiches, and lunch boxes."
"In October 2024, FamilyMart ran a test in several stores using the teary-eyed stickers to see if they could reduce food waste. The company says that its results showed a 5 percent increase in purchase rate compared to the old sticker that only showed the discount amount, meaning more customers were buying meals close to expiration. Based on this, FamilyMart estimated that if the sticker were used in all stores, it could reduce food waste by around 3,000 tons per year."
FamilyMart introduced teary-eyed "Please Help" stickers for discounted ready-to-eat meals to draw attention and discourage food waste. The stickers feature a crying cartoon and enlarged "Please Help" text alongside discounted prices to encourage customers to buy near-expiration items instead of newer stock. Tests in October 2024 showed a 5 percent increase in purchase rate compared with plain discount labels. FamilyMart estimated a nationwide rollout could cut about 3,000 tons of food waste annually. Customer feedback indicated the playful labels made shoppers more likely to buy items that appeared to 'need help.' The design was made free for public use.
Read at designboom | architecture & design magazine
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