OREO has launched a Limited Edition cookie inspired by Post Malone, featuring an innovative swirled crème of salted caramel and shortbread flavor surrounded by chocolate and golden cookies. This collaboration not only highlights the unique flavors but also includes nine special embossments celebrating Post Malone’s artistry. The initiative reflects OREO's commitment to engaging customers through flavor innovation and partnerships. OREO welcomes fans to create their cookie flavor through a new digital experience, enhancing interaction with the brand.
"Can't believe they let me make my own OREO cookie. So happy everyone gets to try the taste twist - hope you love it as much as I do, 'cause I think it's the best OREO ever!"
"Flavor innovations and collaborations, inspired by fan behavior, have become a mainstay in our playbook as a way to maintain relevancy across our portfolio..."
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