KFC Is Betting Big on Chicken Tenders
Briefly

KFC's new restaurant concept 'Saucy' in Orlando focuses on chicken tenders paired with an extensive menu of 11 creative dipping sauces, showcasing the trend of sauce-centric dining.
Christophe Poirier emphasized that customers are 'obsessed with sauce,' highlighting the versatility of 4,000 sauce and chicken combos that cater to diverse taste preferences.
The rise of chicken tenders reflects changing consumer preferences, particularly among Gen Z, who favor bite-sized options over traditional bone-in chicken.
As the fast food market evolves, brands continuously push the envelope with novel sauce flavors, witnessing significant loyalty and demand for unique sauces like Raising Cane's signature sauce.
Read at Eater
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