Jeni Britton, founder of Jeni's Splendid Ice Creams, has launched a new venture called Floura, a fiber company that emphasizes flavor and health. After realizing the importance of fiber during the pandemic, she created a fiber bar containing 13 grams of fiber and 12 whole plants, using ingredients like watermelon and apples sourced from food waste. The aim is to combat the fiber deficiency prevalent in most diets, providing both nutritional value and enjoyable taste, mirroring the promise she made with her ice cream brand.
Jeni Britton aims to address the fiber deficiency in diets with her new company, Floura, launching its first product, a fiber bar enriched with 13 grams of fiber.
Floura focuses on utilizing food waste by sourcing plants like watermelon and apples previously destined for waste, creating a nutrient-rich fiber bar.
Jeni emphasizes her personal experience with fiber, stating how eating blueberries improved her health, leading her to explore fiber's crucial role in wellbeing.
With her new brand, Jeni Britton aims to replicate the feel-good promise of her ice cream, emphasizing the importance of flavor while providing nutritional benefits.
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