"When I opened my bakery a year prior, I knew it would be hard. I had taken out loans. I had put in my own savings. I understood that small businesses require money for everything: rent, ingredients, payroll, insurance, and taxes."
"Going viral was a blessing. I will never pretend it wasn't. It changed the trajectory of my business. However, I don't think people talk enough about what going viral does to your mental health."
"On a normal day before going viral, my team and I of about four, were making, on average, 200 croissants a week. After we went viral, demand shot up to about 200 croissants every other day."
Jatee Kearsley, owner of Je T'aime Patisserie, faced financial struggles with only $2,000 in her account. After a viral feature on Righteous Eats, demand surged, changing her business's trajectory. Despite the financial boost, Kearsley expressed concerns about the mental health impact of going viral. The bakery's production increased dramatically, with croissant sales rising from four to thirty in a day. Kearsley emphasized the hard work involved in making pastries from scratch, highlighting the challenges that accompany sudden success.
Read at www.businessinsider.com
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