"I'm thrilled to be opening our new venue in King's Cross. Our goal is to bring the freshness, vibrancy, and natural goodness of Vietnamese food to even more people. HOP was born from my love of Vietnam and its food culture, and we want every dish to feel authentic, nourishing, and fast-perfect for busy Londoners who don't want to compromise on taste."
"It includes a range of high-protein pho, banh mi, noodle salads and rice boxes like: beef brisket & pulled chicken pho with slow-cooked beef brisket, pulled chicken breast, flat rice noodles, red onion, chillies and spring onion Hoi An banh mi with caramel chicken, chicken liver pate, pickled carrot, cucumber and crispy shallots crispy chicken noodle salad with fried chicken, caramel fish sauce, rice noodles, pickles, chillies, herbs, crushed peanuts and nuoc cham dressing"
HOP Vietnamese will open a two-floor, 52-cover venue in King's Cross on 24 November 2025 at 296 Pentonville Rd, N1 9NR. The space features a new look inspired by the phrase "Ăn cơm chưa?" (meaning "have you eaten yet?"), signaling warmth and hospitality. The menu offers high-protein pho, banh mi, noodle salads, rice boxes, and small plates including naked pho broth, veg spring rolls, pork ribs and boneless Viet wings. Service focuses on speed and convenience with kiosk ordering and QR-code table ordering for takeaway or dine-in, catering to quick coffees, lunches and casual dinners.
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