"Restaurants usually offer healthy food items at the beginning of the year, but 2026 has seen some extra intensity. They are promoting protein, which has become a "cultural obsession," according to an August report on PBS. The National Restaurant Association predicts protein add-ons will continue to be huge in its "What's Hot Culinary Forecast" for 2026. "Diners of all kinds are exploring the physical benefits of protein-rich diets, including muscle building and weight management," it states."
"Pasadena-based Dog Haus is serving a breakfast burrito called Swole Chick through Feb. 14. It's made with egg whites, grilled chicken, avocado, white American cheese and more and delivers 80 grams of protein, which could top the new USDA daily recommendation for some people. El Pollo Loco, which always has high-protein bowls on its menu, has come up with a trio of Double Pollo Salads - Mexican Caesar, Street Corn, and Bacon Ranch - each with more than 50 grams of protein."
Restaurants amplified promotion of protein-rich menu items in early 2026 amid growing consumer interest in muscle building and weight management. The National Restaurant Association identified protein add-ons as a major culinary trend for 2026. New Dietary Guidelines for Americans recommend 1.2–1.6 grams of protein per kilogram of body weight daily and advise prioritizing proteins at every meal, raising the previous 0.8-gram guideline. National chains rolled out protein-forward offerings, including Starbucks protein lattes and many quick-service and casual restaurants introducing high-protein burritos, salads, pizzas, and bowls as limited-time or permanent menu items.
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