HEINZ has launched a limited-time product, HEINZ Chip Dip, designed for potato chip lovers who may not traditionally dip chips in ketchup. Following a consumer survey indicating a vast majority dip fries in ketchup but few do so with chips, HEINZ created a unique package that includes ketchup, a dipping jar, and chips. To engage consumers, they are promoting the #HeinzChipDipChallenge on social media to collect reactions and feedback, potentially shaping future product offerings based on this interactive campaign.
HEINZ's latest launch, Chip Dip, seeks to challenge traditional snacking habits as it encourages consumers to dip potato chips in ketchup, despite the ongoing debate about this combination.
The Chip Dip package includes a HEINZ ketchup bottle, a wide-mouthed dipping jar, and a bag of potato chips, aimed at providing an easy and fun way to experiment with this unconventional pairing.
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