Food trends on TikTok and Instagram are heavily influenced by strong visual hooks and the personal engagement of creators. Eye-catching thumbnails, vibrant colors, and creators making eye contact while tasting food encourage viewers to stop scrolling. This style, rooted in the mukbang trend, fosters a sense of intimacy and connection with audiences, though the excessive eating aspect has diminished due to growing concerns about food waste. Creators' interactions during these videos create a bond that significantly boosts viewer engagement and shares.
Food trends on TikTok and Instagram thrive on visuals, with creators capturing attention through bright colors, lighting, and personal engagement like eye contact while eating.
The growing trend of creators eating on camera originates from mukbang, offering a personal connection that resonates with viewers looking for authenticity.
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