The article discusses the importance of visual presentation and personal connection in food-related TikTok and Instagram videos. Successful trends, such as the Dubai chocolate bar and Chamoy pickles, capture attention through vibrant imagery and creators making eye contact while eating. This style, which evolved from the mukbang trend of the early 2010s, emphasizes intimacy and authenticity in creator-viewer relationships. Although audiences are now more aware of food waste, the focus remains on emotional engagement rather than food quantity, leading to a thriving digital food culture.
Food trends on TikTok and Instagram are highly visual and rely on creators making eye contact while eating to connect intimately with their audience.
The mukbang trend, originating from South Korea, has significantly influenced the style of eating content on social media, emphasizing personal connection.
Despite mukbang's earlier focus on overconsumption, today's videos prioritize viewer connection over food quantities, fostering authentic relationships through eye contact.
Inigo Rivero highlights that creators interacting with audiences during eating showcases a deeper level of engagement beyond mere food consumption.
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