PLNT Burger's "Impact Tracker" estimates the environmental savings from eating vegan burgers, turning impactful data into personal incentives for consumers to make better choices.
"In the app, we calculate your resource savings as an individual consumer, and then we share that with our community as encouragement," says co-founder Jonah Goldman. This fosters a connection between personal choices and environmental impacts.
While the environmental numbers are largely hypothetical and depend on consumer behavior, they aim to make the invisible impacts of food choices more tangible and meaningful for customers.
The loyalty program that rewards customers based on environmental savings is part of PLNT Burger’s strategy to turn consumer data into incentives, promoting a deeper commitment to plant-based eating.
Collection
[
|
...
]