In response to shifting dietary trends, P&G's Dawn has launched Powersuds, a new dish soap designed to tackle the challenges of protein-rich meals that dominate American kitchens today. With meat and cheese gaining popularity, the formulation emphasizes enhanced grease-cutting capabilities and increased suds for more efficient cleaning. Developed after extensive consumer research, Powersuds aims to meet the needs of modern cooking habits, which include numerous greasy, protein-laden dishes. The biodegradable detergent promises to encapsulate grease effectively, ensuring cleaner dishes and a better washing experience.
With Powersuds, we aim to respond to the changing dynamics of American diets, reflecting the rising consumption of proteins and fats in households.
Market research showed that dishes made with proteins are becoming increasingly common, leading to the need for a more effective cleaning solution.
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