"As the most universal change, industry experts predict that the use of AI will become more relevant across the board. They're not just talking about applications like AI-operated drive-thrus that are becoming more and more independent by the day. AI is also going to be used in ways that most customers might not even see: It'll be doing employee schedules, handling logistics, and managing rewards programs."
"There will be a lot going on at McDonald's in 2026, including the Best Burger program that aims to improve the brand's signature products you might have noticed more sauce in the burgers, a better sear, more caramelization, and meltier cheese, which were all part of an initiative designed to improve quality. The process has been ongoing and is expected to cover most of its markets by the end of 2026."
Fast food chains will broaden AI use across visible and invisible operations, including AI-operated drive-thrus, employee scheduling, logistics, and rewards management. Demand-based dynamic pricing experiments remain possible as chains explore real-time pricing tied to traffic and congestion. Menu strategies will include new product testing, limited-time items, anniversary comebacks, and quality-focused improvements. Many brands will remodel restaurants, refresh branding, and speed up service to meet evolving expectations. McDonald's will pursue a Best Burger program emphasizing more sauce, better sear, increased caramelization, and meltier cheese, with the initiative expected to cover most markets by the end of 2026. Aggressive expansion plans include thousands of new locations through 2027.
Read at www.tastingtable.com
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