The article discusses the disconnect between fashion influencers and their audiences, particularly as creators grow in follower count. It highlights the differentiation between small and big influencers, emphasizing that while larger influencers might reach more people, they often lose authenticity. The writer shares personal experiences with influencers, noting that their marketing strategies can compromise genuine connection. The piece critically questions the monetization of content creation and the diminishing relatability of influencers, suggesting audiences may become exhausted by overt marketing tactics.
The perception that larger influencers are more effective overlooks the relatability and authenticity small influencers bring to their audiences, which can foster deeper connections.
As influencers gain followers, they often shift focus away from personal connections to becoming more marketable, leading to a disconnect with their original audience.
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