In the 2010s, affiliate marketing became a dominant strain of online business models, exemplified by The Wirecutter’s shift to driving sales through retail sites, leading to its acquisition by The Times.
The Strategist, relaunched as a standalone site in 2017, showcased product recommendations by journalists and celebrities, underscoring the rise of personalized consumption guidance that was central to Vox Media's acquisition of New York.
Recent trends in online recommendations reveal a consumer desire for authenticity as creators fill feeds with personalized product endorsements, often fighting against the impersonal nature of algorithmic recommendations.
Platforms such as TikTok and Letterboxd highlight a new wave of content where influencers and users actively engage in sharing their preferences, adding a personal touch to traditional buying recommendations.
#affiliate-marketing #online-recommendations #consumer-behavior #social-media-influencers #personalized-content
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