Serial returners, who represent 11% of shoppers, are set to account for nearly a quarter of the 27 billion forecast returns, leading to significant implications for retailers.
Retailers are alarmed by the rise of serial returners, especially among younger consumers, as they exploit the system, prompting companies to consider introducing paid return policies.
The phenomenon of serial returning is particularly prominent among younger shoppers, with 69% of gen Z admitting to over-ordering online with the intent to return items.
As online sales continue to grow, challenges such as returns fraud and management of stock levels intensify, pushing retailers to rethink their return policies and practices.
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