#returns-management

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#post-purchase-experience #e-commerce-fulfillment #customer-experience #marketing-metrics
E-Commerce
fromForbes
2 days ago

What Major Retailers Must Learn About The Post-Purchase Experience

Exceptional post-purchase experiences—fast communication, flexible fulfillment, and intuitive returns—differentiate brands and drive customer value, outperforming many large retailers.
fromForbes
3 weeks ago

How Marketing Can Reduce Returns And Boost Revenue

In the apparel industry, returns quietly erase margin, distort customer acquisition cost (CAC) and starve lifetime value (LTV). Most apparel companies treat returns as a warehouse problem. They're not. Returns are created upstream by the promises made in ads, by clarity on product pages, by the product itself and by whether reviews help shoppers choose the right size. In a previous role at an outdoor/apparel brand, board-level accountability forced us to run returns from the marketing cockpit.
E-Commerce
E-Commerce
fromEarth911
3 weeks ago

Sustainability In Your Ear: Liquidonate CEO Disney Petit On Solving The Retail Returns Crisis

Redirecting unsellable retail returns to local nonprofits prevents landfill waste, reduces emissions, offsets processing costs through tax benefits, and combats return fraud.
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