Coworking with Ami DeWille

"I help retailers manage one of their biggest headaches-returns. I have a clear memory from when I was an assistant buyer early in my career of being in a distribution center, digging through piles of returns to decide what could go back to stores, what qualified for return to vendor (RTV) and what had to be donated or destroyed. Fast forward a few decades, and returns have become a nearly $1 trillion challenge for the industry. Today, my job is to educate retailers on how ReturnPro's three-pronged solution-returns SaaS, supply chain, and recommerce-not only manages that challenge, but transforms it into a revenue opportunity."

"It's equal parts scientist, storyteller, and social worker. As the scientist, I use data to drive decisions about demand gen, attribution, and where to focus our efforts. As the storyteller, I shape the narrative so retailers can see how our solutions fit into their world and solve real problems. As the social worker, I spend time listening, understanding, and empathizing with retailers' pain points because only when we truly understand their challenges can we create the solutions that reposition returns from being a burden to becoming a new source of value."

"What excites me most is building a marketing function from the ground up. In my day to day, I help shape the strategy and marketing initiatives to help my team drive growth. That's always been my favorite kind of challenge."

Ami DeWille is VP of branding and marketing at returns solution provider ReturnPro and helps retailers manage returns. She recalls early-career experience in a distribution center sorting piles of returns to determine what could return to stores, qualify for return to vendor (RTV), or require donation or destruction. Returns have grown into a nearly $1 trillion industry challenge. ReturnPro delivers a three-pronged approach—returns SaaS, supply chain, and recommerce—that manages returns and converts them into revenue opportunities. Her role combines data-driven decision making, narrative development to align solutions with retailer needs, and empathetic engagement to understand pain points. She enjoys building marketing functions and is excited by recommerce reframing end-of-life products as new value.

Read at Retail Brew