"Haeyoung Cha's Nonfiction brand, known for its delicate perfumes and minimalist design, opened its first North American flagship in New York's Lower East Side."
"The design team, led by Charlap Hyman & Herrero, aimed to create a space that felt like it always existed, blending with the neighborhood's character."
Haeyoung Cha launched her fragrance brand Nonfiction in 2019, inspired by everyday life stories. She discovered a unique storefront in Manhattan's Lower East Side during a scouting trip. Nonfiction has gained popularity in Asia for its delicate perfumes and minimalist design. For the New York flagship, Cha sought a space that felt established rather than new. Collaborating with design firm Charlap Hyman & Herrero, the store's design reflects a blend of eras and artistic influences, aiming to resonate with the local community.
Read at Wallpaper*
Unable to calculate read time
Collection
[
|
...
]