Naomi Hart's Fall/Winter 2025 collection, unveiled at London Fashion Week, titled Unproductive Thinking, combines sculpted silhouettes with avant-garde tailoring, celebrating themes of identity and empowerment. Influenced by 1960s counterculture and the surreal, Hart's collection features contrasting colors and textures, showcasing flared trousers, architectural necklines, and biker aesthetics. The design process highlights sustainability, exemplified by a quilted scarlet taffeta coat reimagined from a toile. The collection is underscored by a curated soundtrack that enhances its dreamlike vibe, drawing on both film and musical elements.
"The 'Biker Girl' represents liberation, I've never felt more alive than on a motorbike."
"Unproductive Thinking channels the whimsical chaos of Alice in Wonderland while drawing inspiration from David Lynch's Strange and Unproductive Thinking (2011)."
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