Louis Vuitton is enhancing its presence in motorsport as it becomes the official title partner of the 2025 Australian Grand Prix. The luxury brand is introducing the exclusive Grand Prix Trophy Trunk, reflecting its craftsmanship while embodying the spirit of Formula 1. The trunk incorporates the brand's iconic monogram and motorsport-inspired designs, including nods to Australia's national colors. This collaboration marks the beginning of a significant partnership between Louis Vuitton and Formula 1, promising innovative pieces that celebrate the heritage of both entities during upcoming Grand Prix events.
This custom-designed case blends the house's storied heritage with the dynamic world of F1, setting the stage for a decade-long collaboration between LVMH and Formula 1.
Wrapped in the brand's signature monogram canvas, the trunk features a classic brown and gold color scheme, maintaining the timeless elegance synonymous with Louis Vuitton.
The trunk doors open to reveal diagonal checkerboard patterns in green and gold, a nod to Australia's national colors.
Louis Vuitton describes its trunks as a fusion of tradition and innovation, embodying the spirit of global travel while honoring the identity of each Grand Prix host city.
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