Brooklyn Beckham recently launched Cloud 23 hot sauce, offering two flavors, Hot Habanero and Sweet Jalapeno, alongside a host of other celebrity-backed sauce brands.
Sales of hot sauce have surged, with Ocado reporting a 10% year-on-year increase, reflecting the growing consumer demand for spicy condiments and gourmet products.
James Nicolian, co-founder of Some Like It Hot, has stocked 2,500 hot sauces, describing them as transformative. 'It makes everything better.' The craft hot sauce trend is significant.
The YouTube show Hot Ones has significantly influenced spicy food trends, where celebrities tackle increasingly spicy sauces while answering questions, broadening public interest in hot sauce.
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