Chriselle Lim, founder of Phlur fragrances, combines storytelling with scent creation, drawing on personal memories to shape fragrances that resonate emotionally with users. Her childhood memory of her grandmother's medicinal scent paired with Chanel illustrates her approach to fragrance as a mood-driven accessory. She advocates for a generous application of scents and emphasizes the importance of branding and storytelling in her business strategy, leading to viral successes. Names of her fragrances, like 'Father Figure', reflect personal narratives, making the brand relatable and emotionally impactful for consumers.
"For me, fragrance has always been about storytelling," Chriselle Lim states, sharing her journey of creating scents rooted in memory and emotional experiences.
Lim emphasizes a 'more is more' mentality with perfume, recommending multiple sprays and offering application tips to enhance fragrance longevity.
Phlur's success is attributed not just to scents but also to strong visual branding and storytelling, particularly evident in viral TikTok moments.
Naming products like 'Father Figure' stems from personal experiences, reflecting how fragrance can resonate deeply with individuals.
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