Megan Tamte describes an early entrepreneurial streak, selling photos of boys to girls and saving the money to buy clothes. After a period as a third-grade teacher, she became a new mom and felt stuck in fashion because she could not find age-appropriate clothing that was modern, on trend, and versatile. She wanted a store experience where staff would see her in her life stage and help her. She co-founded Evereve in 2004 with her husband and continues to get into dressing rooms with customers. A survey showing that over 70% of women over 35 find fashion intimidating led to the national campaign “Ever Wonder?” and a video about everyday dressing challenges.
"“I had a business where I would take pictures of the cute boys on my Kodak Disc and sell them to the girls,” she tells Bustle. Her creative childhood venture earned two dollars per photo, which she saved up to buy clothes: “I've always loved fashion.”"
"“I was a new mom and feeling stuck in my fashion. I couldn't find age-appropriate clothing that was modern, on trend, and versatile,” she says, reflecting on her desire to feel truly seen by a store and its staff. “I was looking for a really great experience where someone saw me in the stage of life I was in and would be willing to help me.”"
"“I am a CEO who literally gets in the dressing room with customers to this day,” she says. Maintaining that personal touch became even more urgent after a company survey revealed a grim reality: More than 70% of women over 35 find fashion intimidating and difficult to navigate."
"That staggering stat led to Evereve's first-ever national brand campaign, “Ever Wonder?,” which launched in March with a video highlighting the everyday challenges of dressing."
Read at Bustle
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