Fitness influencers play a crucial role in the fitness industry, serving as both motivators and sources of information. However, many followers desire a more genuine portrayal of the struggles associated with health and fitness. The article discusses the tension between authenticity and profit within influencer culture, highlighting how many influencers may compromise their values for brand deals. While some prioritize genuine connections with their audience, the reality of making a living in this space often complicates this objective, leading to a struggle to maintain a relatable image.
We all want to believe that caring for one's followers more than an income is sustainable for everyone. It just isn't.
Many influencers are driven by profit, which often leads them to promote products they don't believe in, impacting their authenticity.
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