CrossFit is once again on the market amid financial challenges and a decrease in competition registrations. Following the drowning tragedy at last year’s CrossFit Games and continued fallout from past scandals involving founder Greg Glassman, the company is exploring potential buyers. CEO Don Faul emphasizes the opportunities this transition may present for revitalizing the affiliate business. The fitness brand, which has seen its affiliate network shrink from over 14,000 gyms, hopes to recover through new leadership and strategic direction in its next chapter.
The sale comes amid a tumultuous period for CrossFit, marked by scandals, a decline in registrations, and deepening financial issues since Greg Glassman's departure.
CrossFit's chief executive, Don Faul, expressed optimism about the company's future, highlighting potential opportunities for growth during this transitional phase.
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