The article discusses two contrasting types of influencer kitchens: the 'crunchy' kitchen focused on natural ingredients and sustainability, and the 'containerized' kitchen emphasizing convenience with plastic storage. Despite their differences, both types symbolize deeper anxieties regarding food consumption, storage, and preparation in contemporary life. These kitchens serve more as theatrical backdrops for influencers to present narratives about food and lifestyle, rather than realistic cooking spaces for the average non-influencer. Each kitchen type carries its own identity and rituals, aiming to shield families from concerns about food quality and scarcity.
In both kitchens, we see a panoply of clear jars, an attention to display, and an affection for decanting, highlighting a shared obsession with food presentation.
Each kitchen offers an identity and rituals to protect the family from contaminants and scarcity, reflecting deep anxieties about our current food relationships.
These kitchens aren't even real; they're stage sets where creators perform stories about food and style, aiming to resonate with their dedicated audiences.
The crunchy kitchen's myth is akin to the peasant kitchen, emphasizing a connection to food that is natural and integral to the flow of life.
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