Vanilla bean paste is increasingly popular among bakers for its rich flavor and convenience, mixing concentrated extract with real vanilla seeds. Notably, it can be swapped 1:1 with vanilla extract in any recipe. Accessible brands like Trader Joe's sell affordable options, making it easier for home bakers. Experts highlight that this paste enhances vanilla's complex flavor, while also adding attractive specks to desserts, making it a preferable choice over standard vanilla extract, which is often considered too plain.
"It's grown in popularity mostly because it seems to be more accessible. I never used to see it in stores, and when I did, it was always out of my budget. Now more brands offer it, including Trader Joe's. I also think it does tend to have a more natural vanilla bean flavor, and the specs are always a bonus for me at least when I'm baking." -Nea Arentzen
"For so many people, the addition of vanilla extract to baked goods has always been this compulsory thing. It's ever present in a lot of dessert recipes, and that's why people associate vanilla with 'plain' or 'boring.' In reality, vanilla is a super complex and distinct flavor that isn't quite captured in your standard issue liquid extract. Vanilla bean paste does a better job of adding that richness to your baked goods, and I think it has made people excited about vanilla again."
"If you've recently picked up a jar (or just need an excuse to), we'll show you how to put it to work. Good news: it's an easy 1:1 swap for vanilla extract in any recipe. And, according to our very own Hotline, 1 tablespoon of paste equals 1 whole vanilla bean."
"...vanilla is a super complex and distinct flavor that isn't quite captured in your standard issue liquid extract. Vanilla bean paste does a better job of adding that richness to your baked goods..."
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