Max Rocha recalls the overwhelming experience of opening Cafe Cecilia, mentioning that despite glowing reviews and packed tables, he felt like he was putting himself through hell.
Rocha felt immense pressure to match the success of his family, stating, 'My dad started out with nothing and he smashed it,' underscoring his desire to achieve similar accomplishments.
After a year of intense pressure and isolation, Rocha recognized his inability to cope at work and took time off, which led to significant personal transformation.
Returning to work after his break, Rocha shifted his focus from fixating on success to improving as a boss, proudly sharing that he stopped drinking to improve his life.
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