"Kepler has been selected as the global Amazon marketing partner by Versuni - formerly known as Philips Domestic Appliances. The new partnership will see Kepler manage and administer media spending across Amazon's various channels, including sponsored listings, search ads and connected TV."
"Versuni is a global market leader in home appliances and their purpose is to turn houses into homes. The company's portfolio spans kitchen appliances, coffee, climate care, garment and floor care. Versuni has been in the midst of transforming its business to become e-commerce centric. As a result, retail media - which Insider Intelligence pegs as a $45 billion market in the US alone - is a crucial part of Versuni's media strategy."
""In recent years, the investment in advertising on Amazon has experienced remarkable growth, evolving into a vital component not only in our media planning but also as a catalyst for substantial business outcomes," said Alex de Ruwe, Head of Media at Versuni. "As a result, we require a partner who possesses profound expertise in this intricately nuanced field and the capability to seamlessly integrate Amazon advertising into our wider advertising and retail operations. Kepler checked all the boxes.""
""We sought a partner who grasps the significance of data and technology in optimizing our advertising endeavors," emphasized Wiktoria Malicka, Global Amazon Media Manager at Versuni. "Kepler's expertise in data-driven planning and automated media buying aligns perfectly with Versuni's core objective of engag"
Kepler has been selected as Versuni’s global Amazon marketing partner. Kepler will manage and administer media spending across Amazon channels, including sponsored listings, search ads, and connected TV. Versuni is a home appliances company with a portfolio spanning kitchen appliances, coffee, climate care, garment care, and floor care. Versuni is transforming its business to become e-commerce centric, making retail media a crucial part of its media strategy. The company is investing in Amazon advertising as a vital component of media planning and a driver of business outcomes. Versuni sought a partner with deep expertise in Amazon advertising and the ability to integrate Amazon campaigns into broader advertising and retail operations, supported by data and technology for optimization.
Read at Thedrum
Unable to calculate read time
Collection
[
|
...
]