The article critiques traditional corporate social responsibility (CSR) programs, highlighting their reputation as mere performative actions. It emphasizes the importance of strategic impact initiatives that address real business challenges. Susy Schöneberg, an expert in impact innovation, exemplifies this approach. Leading initiatives at Emerson Collective and previously at Flexport.org, she demonstrates how effective impact strategies can drive substantial business results while aligning with social responsibility goals. Her experience underscores the need for businesses to integrate impactful strategies for both societal benefit and enhanced performance in a complex business landscape.
Traditional corporate social responsibility (CSR) programs have long felt like box-checking exercises—a bolt-on, or something driven mostly by public relations. But for leaders navigating an increasingly complex business environment, strategic impact initiatives offer a powerful opportunity to drive tangible business results.
Susy Schöneberg leads impact innovation at Emerson Collective, partnering with its portfolio of venture investments to drive impact as they scale. Prior to joining Emerson Collective, Susy founded and led Flexport.org, the impact group of logistics company Flexport.
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