Mary Kay has appointed Tara Eustace as Chief Opportunity and Sales Officer to enhance its global entrepreneurial initiatives. Eustace, a seasoned executive, aims to place the 'Mary Kay Opportunity' at the heart of business strategies, overseeing operations in over 40 markets. Her focus includes transforming the Independent Beauty Consultant experience through digital tools and e-commerce solutions. This initiative is aimed at encouraging new generations to pursue entrepreneurial ventures while expanding Mary Kay's global presence to empower women in small business ownership.
With her entrepreneurial and visionary mindset and a track record of breaking into new markets, Tara will be instrumental in shaping the future of the business for our Independent Beauty Consultants.
By digitally empowering all generations of IBCs with opportunities to connect their businesses through innovative tools, we aim to transform the Independent Beauty Consultant experience.
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