The MadTechMoney event is unique for connecting the vibrant European ad tech and martech startups with investors, aiming to highlight a trillion-dollar sector overlooked by many.
This year, the ad tech landscape is dominated by the rise of AI companies, yet we continue to focus on solving real problems for marketers rather than getting caught up in buzzwords.
Commerce media is emerging as a crucial growth area, where traditional retailers recognize ad tech as essential for improving profitability amidst shifting VC funding dynamics.
As we look towards 2025, the anticipation around TikTok's live commerce potential is palpable, with emerging companies expected to innovate in creative automation and analytics.
[
Collection
]
[
|
...
]