There are only a handful of platforms of this type in Europe, and there have never been any in the electronics, home, and DIY segment. Therefore, the investment will allow us to accelerate and optimise our business processes and prepare for the expected growth.
We see that the big B2B platforms, the 'unicorns' like Ankorstore and Faire, prioritise working with small producers, while our idea is to allow retailers to sell A-brands by themselves.
Customers who choose the big brands are much more loyal to their suppliers, but they are also more demanding in terms of pricing. This allows us to cater to a wider range of businesses.
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