Dulcedo Group's acquisition of Node for $13 million illustrates the growing importance of influencer-marketing technology within the advertising and talent management sectors.
Node, which matches small businesses with micro and nano influencers, has a roster of around 10,000 creators, reflecting the app's star power and promise.
The acquisition highlights a trend where traditional agencies seek tech tools and influencer relationships to remain competitive, as seen with Stagwell's recognition of Leaders' AI tech.
Faced with a challenging fundraising environment, Node's leadership understood the importance of aligning with established agencies, acknowledging that 'agencies are the gatekeepers' to significant branding deals.
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