Helsinki-based eBrands has secured €7.5M in equity funding, totaling €50M raised. This investment will advance Apollo, their AI tool assisting brands in entering 60 global markets with ease. eBrands simplifies the complexities of supply chains and ensures transparent distribution, contrasting with traditional models. Operated under the Expansion-as-a-Service model, the company personalizes support for brands while enabling them to track sales performance and operational efficiency. With this funding, eBrands aims to broaden its global reach, enhancing the international expansion process for numerous brands.
At eBrands, we operate as an extension of the brands we work with, rather than just a distributor. We have developed a proprietary software solution that provides brands with full visibility into their cross-border omnichannel sales velocity, making distribution channels transparent--unlike traditional models where the distributor operates as a 'black box'.
The funding will also allow the Finnish company to extend its global reach and support more brands in navigating international expansion.
This new funding will help develop Apollo, eBrands' AI tool that assists brands in expanding into 60 markets and sales channels without needing local infrastructure or large investments.
The platform simplifies supply chain, sales, finance, and compliance, making it easier for companies to enter new markets.
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