From golf to hunting, a new crop of startups want to make these experiences even better | TechCrunch
Briefly

By the end of 2023, outdoor participation grew to a record 175.8 million people, or 57% of all Americans aged 6 and older, according to the Outdoor Industry Association.
The influx of interest in outdoor activities highlighted the lack of innovation in the industry, creating opportunities for entrepreneurs to introduce technologies such as SaaS software for hunting and fishing guides, AI-powered platforms for booking golf tee times, and services for locating pickleball courts.
Venture capitalists have shown increasing interest in sports tech companies, with investments rising significantly from $48.60 million in 2019 to $949.26 million in 2021, despite a slight dip in 2023. Online platforms like AnyCreek have emerged to address the industry's need for digital solutions in areas like booking and back-end business management for recreational activities.
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